Outdated Headshots Cost Your Company Tens of Thousands
Outdated Headshots Are Costing Your Company More Than You Think
Let’s be blunt.
If your company is still relying on outdated, mismatched, or just plain unprofessional headshots for your leadership team or client-facing employees — you’re already behind.
And no, this isn’t about vanity. It’s about perception.
Because how your people show up online is how your company shows up to the world.
And when potential clients, investors, candidates, or media partners Google your name and land on a hodgepodge of cropped photos, blurry selfies, or headshots that haven’t been updated since 2016 — they don’t just notice. They judge.
Here’s what you’re actually losing:
📉 Credibility – Inconsistent visuals subconsciously signal chaos, disorganization, and a lack of attention to detail.
📉 Top-tier talent – Today’s job seekers want to align with forward-thinking brands. Bad branding is a red flag.
📉 Competitive edge – When every other brand is polishing their image, your first impression can’t afford to be a throwback.
A Modern Solution for Modern Teams
One of the most efficient — and wildly underutilized — ways to elevate your brand image?
Schedule a company-wide headshot session as part of your annual corporate retreat.
Whether you’re gathering on-site at HQ or flying your team to a convention center in San Diego, I’ve built an entire system for seamlessly integrating professional headshot sessions into corporate retreats. I do this for multiple organizations every year — and the results speak volumes.
There’s no better time to update your entire team’s visual presence than when everyone is already in the same room, suited up, and ready to represent the company at its highest level.
This Isn't Just About Photos — It’s About Brand Alignment
Your marketing team spends months perfecting fonts, color palettes, and messaging.
Your sales team rehearses elevator pitches and closes multi-million-dollar deals.
Your recruiters hustle to attract the very best talent.
📌 But if your employees show up online looking like a digital afterthought…
That entire strategy falls flat.
Here’s what happens when companies treat headshots as a non-negotiable part of their brand system:
✅ The leadership page radiates authority and cohesion.
✅ Sales decks and investor materials gain visual credibility.
✅ LinkedIn profiles actually convert impressions into connections.
✅ Recruiters don’t have to apologize for what a potential hire sees on Glassdoor or the company site.
What a Corporate Headshot Experience Should Look Like:
A streamlined, professional setup — at your office, your hotel ballroom, or your convention booth.
Cohesive lighting and framing to ensure everyone’s photos match your visual identity.
Expert posing guidance so every team member looks confident and approachable.
Optional makeup and grooming stations for high-stakes visibility.
A delivery system that makes image access easy for your marketing, HR, and PR teams.
This isn’t some cookie-cutter backdrop operation. It’s a full-scale, brand-aligned experience — led by a team that understands the stakes and moves efficiently with white-glove professionalism.
So, Ask Yourself:
When’s the last time your team’s headshots were updated?
Do your current visuals reflect your company’s present, or are they stuck in the past?
If a client, prospect, or press partner lands on your "About Us" page… do the visuals earn their trust?
Don’t Let Your First Impression Be an Afterthought
Let’s be clear: updating your headshots is not a nice-to-have — it’s a business essential.
It’s one of the most visible, high-impact brand upgrades you can make — and when done strategically, it requires minimal effort on your part. You already invest in your people. Make sure they look like the professionals they are.
📩 Ready to elevate how your people show up to the world?
